Privacy Policy - UniqueMug

Last Updated: October 27, 2024

This Privacy Policy outlines how UniqueMug.com (“we,” “us,” or “our”) collects, uses, discloses, and manages your personal information when you visit, interact with, or make purchases through our website (the “Site”) and other related services (collectively, the “Services”). By accessing or using the Services, you consent to this Privacy Policy. If you do not agree with any part of this Privacy Policy, please discontinue use of the Services.

1. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our information practices, legal obligations, or business requirements. When significant changes are made, we will post the updated version on our Site and revise the “Last Updated” date. Where required by law, we may provide notice of these updates through additional methods, such as email notifications.

2. Information We Collect and How We Collect It

We collect personal information to improve our Services, process orders, personalize your shopping experience, communicate with you, and comply with legal requirements. Here’s a detailed overview of the types of information we collect and the methods used:

a. Personal Information You Provide

When you directly interact with our Site or Services, we may collect personal information, including:

Contact Information: Your name, mailing address, phone number, and email address.
Order Information: Details related to your purchases, including billing and shipping addresses, payment details, and order history.
Account Information: If you register an account, we collect your username, password, security questions, and any other account preferences.
Shopping and Browsing Data: Information on items viewed, added to your cart, or saved to your wishlist.
Customer Support Interactions: Any information you choose to provide when contacting us for support, feedback, or inquiries.

Providing this information may be necessary to complete certain transactions or use specific features on the Site. Choosing not to provide requested information may restrict access to certain Services.

b. Automatically Collected Information (Cookies and Tracking Technologies)

We automatically collect certain data about your interactions with the Site and Services, including:

Device and Browser Information: Technical data about the device you use, including operating system, browser type, device type, and IP address.
Usage Data: Information about your browsing activities on our Site, such as pages visited, time spent on each page, clicks, and interactions.
Cookies and Similar Technologies: We use cookies, pixels, and web beacons to enhance user experience, track activity, and analyze usage trends. Cookies also help personalize your shopping experience, remember preferences, and secure your interactions.

You may modify cookie settings in your browser. Note that disabling cookies may limit certain functionalities on our Site.

c. Information from Third Parties

We may receive information about you from third-party sources, such as:

Google Advertising and Analytics: For personalized ads on Google Shopping and other advertising platforms, which use data based on your browsing history and interests.
Payment Processors: Information related to transaction details is securely processed by third-party payment providers to complete your purchases.
Vendors and Service Providers: Partners who assist with Site functionality, analytics, order fulfillment, and marketing communications.

Information obtained from third parties is managed in accordance with this Privacy Policy, and we take steps to ensure data protection with these partners.

3. How We Use Your Information

The personal information we collect is used to enhance, provide, and manage our Services and Site. The primary uses of your information include:

Order Processing and Fulfillment: To facilitate and manage orders, confirm transactions, issue order-related notifications, maintain account details, arrange shipping, and handle returns or exchanges.
Advertising and Marketing: To send personalized marketing messages, promote new products or offers, and deliver targeted advertising through platforms like Google. We may also send promotional emails or offers, which you can opt out of at any time.
Analytics and Personalization: To analyze user interactions, understand user preferences, and tailor content and ads for a more personalized shopping experience.
Customer Support and Communication: To respond to inquiries, troubleshoot issues, and keep you updated on order statuses.
Security and Fraud Prevention: To detect, investigate, and prevent fraudulent, unauthorized, or malicious activities.
Legal Compliance and Risk Management: To fulfill legal obligations, maintain records, and enforce policies or terms of service.

4. Sharing of Information

We may share your personal information with certain parties under specific circumstances, including:

Service Providers: We work with trusted third-party vendors who assist with various Site functions, such as payment processing, order fulfillment, analytics, marketing, and customer support.
Marketing and Advertising Partners: We share data with advertising platforms, like Google, to deliver relevant ads. These partners handle data according to their own privacy policies, and we take measures to ensure their compliance.
Corporate Affiliates: We may share your data with affiliates within our corporate structure for business administration purposes.
Legal and Regulatory Compliance: We may disclose information as necessary to comply with applicable laws, regulations, or legal requests, such as subpoenas or investigations, or to protect our Site, users, and rights.
Business Transactions: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the successor entity.

5. Use of Cookies and Tracking Technologies

We use cookies and similar tracking technologies to better understand how you interact with our Site and Services. This data enables us to:

Enhance User Experience: Cookies remember your preferences and actions, improving functionality and convenience.
Personalize Content: We use cookies to display personalized ads and suggestions on our Site and third-party websites.
Analyze Site Performance: We use analytics cookies to gain insights into user behavior, identify trends, and optimize our offerings.
Secure Interactions: Certain cookies protect against fraud and unauthorized access.

Most browsers accept cookies by default, but you can adjust settings to block or delete cookies. However, doing so may impact the user experience on our Site and restrict certain functionalities.

6. Security of Your Information

We implement industry-standard security measures to protect your personal information against unauthorized access, misuse, alteration, or disclosure. These measures include encryption, firewalls, and secure payment processing. While we strive to safeguard your information, please note that no security system is completely infallible, and we cannot guarantee absolute protection.

When communicating with us, we recommend not sending sensitive information through unsecured channels. For account protection, please avoid sharing your password, and immediately notify us if you suspect unauthorized access to your account.

7. Retention of Your Information

We retain your personal information as long as necessary for legitimate business purposes, such as fulfilling your orders, maintaining your account, resolving disputes, and complying with legal requirements. Retention periods vary depending on:

Account Activity: Information associated with active accounts may be retained as long as the account is active or as needed for our operational purposes.
Legal and Regulatory Requirements: Retention to comply with legal, regulatory, and tax obligations.
Business Needs: Information relevant to fraud detection, security, or data analysis may be retained as long as reasonably necessary.

After the retention period, we securely delete or anonymize personal information in accordance with applicable laws.

8. User Rights and Choices

Depending on your location and applicable laws, you may have rights regarding your personal information, which may include:

Right to Access: Request information about personal data we hold about you, along with how it is used and shared.
Right to Delete: Request deletion of certain personal information. Note that deletion may impact your ability to use certain Site features.
Right to Correct: Update or correct any inaccurate personal information.
Right to Opt Out of Sale and Targeted Advertising: Where applicable, you may opt out of certain uses, including “sales” of personal information or targeted advertising. If your browser supports Global Privacy Control (GPC) signals, we will interpret this as a request to opt out of data sharing where required.
Managing Communication Preferences: You may opt out of marketing communications at any time by following unsubscribe links in emails. Note that you may continue to receive transactional emails related to your orders.

You may exercise these rights through our Site or by contacting us directly. We may need to verify your identity before processing your request and may deny requests that are overly burdensome, repetitive, or not required by law.

9. User-Generated Content

Our Services may allow you to post product reviews, comments, or other user-generated content in public areas of the Site. Please be aware that any information you choose to disclose in these areas becomes public and may be visible to others. We cannot control who may access, view, or use this information once it is publicly posted, nor can we guarantee that third parties who view your publicly posted information will respect your privacy.

10. Links to Third-Party Websites

Our Site may contain links to third-party websites or services that we do not control. This Privacy Policy does not apply to those external websites. We are not responsible for the privacy practices, content, or security of external websites. We encourage you to review the privacy policies of any websites you visit via external links from our Site.

11. Children’s Data

Our Services are intended for individuals over the age of 16, and we do not knowingly collect personal information from children. If we learn that we have collected information from a child under the age of 16, we will promptly delete the data. If you believe we may have collected information from a child, please contact us.

12. International Data Transfers

UniqueMug.com operates in the United States, and by using our Services, you acknowledge that your personal information may be transferred to, processed in, and stored in the United States or other countries outside your residence. These countries may have different data protection laws that may not provide the same level of protection as those in your country of residence.

For users in the European Economic Area (EEA) or the United Kingdom (UK), we implement appropriate safeguards, such as Standard Contractual Clauses, to ensure lawful and secure data transfers.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at:

Email: Help@UniqueMug.com